Advertising Definition–noun | 1. | the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising. | | 2. | paid announcements; advertisements. | | 3. | the profession of planning, designing, and writing advertisements. | |
From Dictionary
Related topics from Britannicaadvertising
the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. ...
ADVERTISING: Infomercials
In 1964 a gadget inventor and salesman named Ron Popeil started a company named Ronco and became instrumental in creating the television infomercial industry in the U.S. Poised between superficial ...
advertising coloration
in animals, the use of biological coloration to make an organism unique and highly visible as compared with the background, thereby providing easily perceived information as to its location, ...
Industrial Review
In 1993 late-night television generated more than $400 million in advertising revenue for the four major U.S. television networks. The average advertising rates for a 30-second spot varied; ...
marketing
Advertising includes all forms of paid, nonpersonal communication and promotion of products, services, or ideas by a specified sponsor. Advertising appears in such media as print (newspapers, ...
Business and Industry Review
(For a ranking of the Most Valuable Brands Worldwide, see Table.)publishing, history of
Newspapers have retained their importance as vehicles for advertising-including display ads as well as classified advertisements. Even after classified advertising became available on the Internet, ...
Business and Industry Review
Despite concerns about the economy, spending on advertising surged ahead in 1995, with large companies spending aggressively to get their messages to the public. (For Most Valuable Brands Worldwide ...
Business and Industry Review
The advertising industry in 1994 saw a rebound in ad spending that made industry executives optimistic that the "lean and mean years" of the early 1990s were permanently in the past. Ad spending by ...
Business and Industry Review
Worldwide advertising on all media, including Yellow Pages and direct mail, was predicted to increase 5.3% to $418.7 billion in 1998 from $397.5 billion in 1997. Despite late-year jitters in the ...
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