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Advertising Definition–noun | 1. | the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising. | | 2. | paid announcements; advertisements. | | 3. | the profession of planning, designing, and writing advertisements. | |
From Dictionary
Agency Definition–noun, plural -cies. | 1. | an organization, company, or bureau that provides some service for another: a welfare agency. | | 2. | a company having a franchise to represent another. | | 3. | a governmental bureau, or an office that represents it. | | 4. | the place of business of an agent. | | 6. | an administrative division of a government. | | 7. | the duty or function of an agent. | | 8. | the relationship between a principal and his or her agent. | | 9. | the state of being in action or of exerting power; operation: the agency of Providence. | | 10. | a means of exerting power or influence; instrumentality: nominated by the agency of friends. | |
From Dictionary
Related topics from Britannicaadvertising
the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. ...
regulatory agency
independent governmental commission established by legislative act in order to set standards in a specific field of activity, or operations, in the private sector of the economy and to then enforce ...
marketing
Advertising agencies are responsible for initiating, managing, and implementing paid marketing communications. In addition, some agencies have diversified into other types of marketing ...
Industrial Review
In 1993 late-night television generated more than $400 million in advertising revenue for the four major U.S. television networks. The average advertising rates for a 30-second spot varied; ...
Business and Industry Review
Business and Industry Review
Despite concerns about the economy, spending on advertising surged ahead in 1995, with large companies spending aggressively to get their messages to the public. (For Most Valuable Brands Worldwide ...
Business and Industry Review
(For a ranking of the Most Valuable Brands Worldwide, see Table.)Business and Industry Review
Worldwide advertising on all media, including Yellow Pages and direct mail, was predicted to increase 5.3% to $418.7 billion in 1998 from $397.5 billion in 1997. Despite late-year jitters in the ...
publishing, history of
In the United States Cyrus Curtis showed what could be achieved in attracting advertising revenue with the Saturday Evening Post. He bought the magazine for $1,000 in 1897, when it was on its last ...
Business and Industry Review
The advertising industry in 1994 saw a rebound in ad spending that made industry executives optimistic that the "lean and mean years" of the early 1990s were permanently in the past. Ad spending by ...
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