Internet Definition–noun | a vast computer network linking smaller computer networks worldwide (usually prec. by the). The Internet includes commercial, educational, governmental, and other networks, all of which use the same set of communications protocols. |
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From Dictionary
Marketing Definition–noun | 1. | the act of buying or selling in a market. |
| 2. | the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. |
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From Dictionary
Related topics from Britannicamarketing
Direct marketing is direct contact between a seller (manufacturer or retailer) and a consumer. Generally speaking, a seller can measure response to an offer because of its direct addressability. ...
media convergence
Traditionally, advertisers could rely on reaching a large, stable audience of potential customers through print, radio, and television ads. While such traditional advertising media helped to ...
Netscape Communications Corp.
Clark and Andreessen planned to further this popularization process and to capitalize on it by marketing a commercial-quality Web browser, Web-server software, development tools, and related ...
Google Inc.
Google's strong financial results reflected the rapid growth of Internet advertising in general and Google's popularity in particular. Analysts attributed part of that success to a shift in ...
J.C. Penney Corporation, Inc.
American retail company founded in 1902 by James Cash Penney and today engaged in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. The firm serves consumers principally through ...
MySpace.com
social networking Web site owned by Rupert Murdoch's News Corporation Ltd. and headquartered in Beverly Hills, Calif.Jung, Andrea
Though Avon Products, Inc., the world's largest direct-selling company, had built its reputation selling women's cosmetics door-to-door, its 115-year-old sales strategy was being revamped to draw on ...
Computers and Information Systems
Privacy was a major concern of those monitoring e-commerce practices. DoubleClick Inc., which provided advertising services to Internet marketers and Web sites, paid settlements in two ...
Computers and Information Systems
Oracle bought Siebel Systems, which made software for managing customer relationships, for $5.85 billion. It was part of Oracle's continuing effort to be a consolidator in the business software ...
Media and Publishing
Countries began imposing deadlines on media organizations to switch from analog to digital broadcasting even as the Internet and mobile telephone became new venues for TV programming. Free digital TV ...
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